First Choice is a leading travel operator renowned for its all-inclusive holiday packages. Catering to families, couples, and solo travellers, First Choice offers a stress-free way to explore the world, with everything from flights and accommodations to meals and entertainment included in one price. Whether it's a sun-soaked beach getaway in the Caribbean, an adventurous safari in Africa, or a cultural escape in Europe, First Choice ensures that every aspect of the trip is taken care of.
Specialising in family-friendly resorts and activity-packed destinations, First Choice provides a wide range of amenities, including kids’ clubs, on-site water parks, and diverse dining options. The company’s all-inclusive model allows travellers to enjoy their holiday without worrying about hidden costs, making it a popular choice for those seeking hassle-free, value-packed holidays.
First Choice was established in 1973 under the name Owners Abroad. Initially focused on providing affordable package holidays, the company quickly grew in popularity and expanded its operations to include destinations across Europe and the Mediterranean. In the mid-1990s, it rebranded as First Choice, emphasising its commitment to offering exceptional value and service.
In 2007, First Choice merged with TUI Travel PLC, becoming part of one of the world’s largest travel groups. This partnership allowed First Choice to expand its offerings, with an increased focus on all-inclusive holidays. The brand introduced its flagship Holiday Villages and SplashWorld resorts, which feature extensive entertainment and water park facilities, catering specifically to families and thrill-seekers.
Today, First Choice operates in over 30 countries and continues to lead the way in all-inclusive travel, offering a variety of experiences designed to meet the diverse needs of modern travellers.
First Choice’s commitment to providing exceptional all-inclusive holidays has earned it numerous accolades within the travel industry. These awards recognize the company’s dedication to quality, value, and customer satisfaction.
These accolades underscore First Choice’s position as a trusted leader in the all-inclusive holiday market, consistently delivering unforgettable holidays to its customers.
