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The hotel is located in a fine position on Blackpool's exclusive North Promenade, only a short walk away from the North Pier, shops and town centre. Equally, the many attractions of the pleasure beach are within close vicinity or a 10 minute walk.The traditional style dining room serves British food made from fresh local produce. In addition to the a La Carte menu, a Table d'hote is offered and to compliment all the dishes, there is a good wine list.A traditional style building overlooking the Irish Sea.The lobby/ lounge offers superb views of the Irish Sea and is in a perfect position to admire the world famous illuminations of the pleasure beach from the comfort of your hotel.The hotel offers good leisure facilities including a swimming pool, finnish sauna & turbo spa. It has a lift to all floors and a large complimentary car park for residents at the front. Although it is not officially graded as a 3 star hotel by AA externally, Blackpool Tourism have graded the hotel as a Gold Host, and overall it is most friendly and welcoming: you will not be disappointed by the standard or service here. (GW 04/2008)